Hayley is a young woman (mid 20’s) who graduated from London college of fashion where she studied fashion photography. She started out doing editorial shots and focused entirely on working for magazines, photographing famous people and getting paid for it. However after a couple of years doing this, Hayley realised it’s not all about the money. She said herself that it was good earning money having a constant income especially when living in London but she wasn’t enjoying it. Magazines and people messed her around in which she mentioned still has an ongoing dispute with Disney.
‘I don’t care who you shot for.’ I quoted this from her because it comes back to every photographer is different. Every photographer has different tastes, hobbies, interests and likes, therefore to acquire work, it’s not who you shot for prior, it’s about the personal projects.
In her commerical work she primarally shoots portraits of singers and bands. Hayley used to shoot for a music magazine for a while and insisted that she wanted to shoot hip hop as this is the genre she is a big fan of and would enjoy a lot more. The following year she became the hip hop editor for a year for CLASH magazine.
“Keep doing what you love and you’ll get noticed for doing it.” – Hayley
She released her first bi-annual magazine in April this year with the help from a lot of people in her network. Named BRICK, Wiz Khalifa (a famous rapper and hip hop arist) was featured on the front page.
She mentioned something that made me think and understood why, we as photographers value our images fully printed. “Instagram, tumblr, Facebook all have the same value, just flick through and that’s it.” If we saw the same images printed out in a photo book we would appreciate them more and take more time looking at them. I found this important to me as I am creating the 12 page mock-up book for the Narrative project but at the same time posting the same images on my Instagram. How posting the images in a pool of millions all having the same face value can affect how the audience absorbs my images and appreciate them.
One thing to note is when shooting for magazines, ask for a sign off before they get published, contact the creative director.
I also went to the group crit afterwards with Hayley.
She commented on my work that I was producing for the Narrative brief:
‘I think you’ve hit narrative on the head with this. I like it.’